Unveiling 2026 Travel Trends: Big Sky, Montana Takes the Lead
According to Expedia Group’s Unpack ’26 report, emerging travel destinations are set to take center stage in 2026. The report, backed by insights from 24,000 global travelers and real-time booking data from Expedia, Hotels.com, and Vrbo, provides a glimpse into the future of travel.
At the forefront is Big Sky, Montana, which has seen a staggering 92% surge in search popularity. Known for its expansive ski area—the largest in the United States—this mountain resort offers a plethora of outdoor activities all year round. Moreover, it aligns with Expedia’s new Smart Travel Health Check sustainability framework.
The Unpack ’26 report also sheds light on key travel trends:
- Fan Voyage experiences, where 57% of travelers are looking for immersive local sports experiences.
- Salvaged Stays in repurposed historic buildings, offering a unique blend of history and modernity.
- Hotel Hop, with 54% of travelers planning to stay at multiple properties within a single destination.
- Other trending themes include literary-themed Readaways and farm stays that emphasize a connection with nature.
Source: TravelMedia.in
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