Finland Highlights Sustainable Tourism at ITB Asia 2025, Singapore
Finland is taking center stage at ITB Asia 2025 in Singapore, with a major focus on sustainable tourism initiatives. The Nordic country’s participation underscores its Sustainable Travel Finland certification program, with key industry players such as Finnair and Scandic Hotels leading the eco-friendly travel showcase.
Visit Finland is championing the country’s commitment to reducing carbon footprints across both aviation and hospitality sectors. The Sustainable Travel Finland program offers certification for tourism businesses that meet strict environmental standards. This allows tourists to engage in eco-friendly activities while minimizing their environmental impact. Finland’s tourism board emphasizes how sustainability is deeply integrated throughout the country’s tourist attractions and hospitality sector.
