Leading Beauty Executive Unveils New Investment Venture Focused on Longevity
Former beauty executive Vasiliki Petrou has announced the launch of Viralis Group, a new advisory and investment firm specifically focused on beauty, wellness, longevity, and consumer health companies. The announcement, made this week, signals growing investor interest in the intersection of beauty and health technology.
Viralis Group will support emerging and established companies in the rapidly expanding longevity and wellness sectors. These areas have seen unprecedented growth as consumers increasingly prioritize holistic health approaches. Petrou’s extensive experience in the beauty industry positions the firm to identify and nurture innovative companies developing next-generation products and services.
The launch reflects broader industry trends toward ‘metabolic beauty’ and health-integrated beauty categories. Traditional cosmetics companies are expanding into wellness and longevity solutions. This development comes as the global beauty and wellness market continues to evolve, with consumers demanding products that offer both aesthetic and health benefits.
