Peloton Interactive Ushers in a New Era with AI Coach and Cross Training Equipment
Peloton Interactive has officially ushered in a new era of connected wellness with the introduction of Peloton IQ, a state-of-the-art AI and computer vision system. This system offers personalized guidance and is complemented by their new Cross Training Series equipment, specifically designed for cross-training workouts.
The innovative Peloton IQ uses cutting-edge artificial intelligence to deliver personalized coaching and dynamic guidance to members. This marks the company’s first significant step towards a holistic wellness approach, moving beyond just cardio-focused fitness. The system is capable of analyzing user performance in real-time and adjusts workout recommendations accordingly.
Alongside the AI launch, Peloton has unveiled their Cross Training Series. This series includes brand new base and premium equipment designed for multi-disciplinary fitness. The company reports that two million members are now actively strength training on the platform, indicating a growing demand for comprehensive fitness solutions.
In a significant expansion of their wellness offerings, Peloton has acquired Breathwrk, a leading wellness app specializing in breathing exercises. All-Access and App+ members can now access Breathwrk’s content using their Peloton credentials, with plans for deeper integrations in the future.
Additionally, the company has launched Club Peloton, a new recognition program that rewards consistency and variety in workouts. Members can earn points for activity and engagement, which can potentially lead to rewards and early access to content.
Source: Peloton Interactive, Inc.