Coty Inc. Initiates Extensive Strategic Review of its $1.2B Consumer Beauty Division
Beauty industry leader, Coty Inc., has embarked on an extensive strategic review of its Consumer Beauty division. The review will primarily focus on its $1.2 billion mass color cosmetics business, which includes renowned brands such as CoverGirl, Rimmel, Sally Hansen, and Max Factor.
The announcement of the review, made on September 30, 2025, indicates that the company will explore various strategic actions such as partnerships, divestitures, and spin-offs. This is part of Coty’s pivot to concentrate more on its profitable fragrance portfolio. Coty’s CEO, Sue Nabi, stated, “This next phase of our transformation is about clarity and focus,” emphasizing the company’s goal to maximize long-term value and fortify its balance sheet.
In a significant move, Gordon von Bretten, the former Chief Transformation Officer, has been appointed as the President of Consumer Beauty to spearhead the strategic review. This appointment comes at a time when Coty’s fragrance business contributes to 69% of its sales and continues to outperform the global beauty market. For this comprehensive review, the company has engaged Citi as its advisor.
Source: Coty Inc.