Choice Hotels Expands French Portfolio with 50 Additional Quality Suites
Choice Hotels International has recently announced a significant expansion in Europe. The addition of 50 new Quality Suites properties across France has nearly doubled the company’s presence in the country, increasing the number of franchised hotels from 57 to 107.
This expansion will add over 4,800 rooms to the Quality Suites brand, and extend Choice Hotels’ network to more than 30 new cities in France. CEO Pat Pacious has revealed that the distribution of these new properties will be as follows:
- 26% in major urban centers such as Marseille, Toulouse, and Bordeaux
- 52% in mid-sized suburban cities
- 22% in smaller tourist destinations
“By nearly doubling our footprint in France, we’re not only reinforcing our commitment to expanding our direct franchise business but simultaneously enhancing our value proposition for guests and franchisees,” said Pacious. He further added that the new hotels will complement Choice’s existing Clarion, Quality, Comfort, and Ascend Hotel Collection properties in Europe’s largest hotel franchise market.
All the new properties will participate in the Choice Privileges loyalty program. This will allow members to earn and redeem points across the company’s global portfolio of over 7,100 hotels. The expansion is a testament to Choice Hotels’ international growth momentum, which now boasts more than 150,000 rooms outside the U.S.
Source: PR Newswire