OpenAI Introduces Instant Checkout in ChatGPT, Taking on Google and Amazon
OpenAI is revolutionizing e-commerce with the introduction of Instant Checkout in ChatGPT. This feature allows users to purchase products directly through the chatbot without leaving the conversation. Initially launching with Etsy sellers, the feature is set to expand to over one million Shopify merchants, including major brands like Glossier, SKIMS, Spanx, and Vuori.
The new shopping capability is powered by the Agentic Commerce Protocol, co-developed with Stripe. This marks OpenAI’s strategic move to monetize its user base, which currently stands at 700 million weekly users. Users can now complete single-item purchases using Apple Pay, Google Pay, or credit cards directly within ChatGPT conversations.
“Our vision for ChatGPT is that it’s not just providing you information, it is also helping you get things done in the real world,” said Michelle Fradin, OpenAI’s product lead for ChatGPT commerce. The company emphasizes that product results remain organic and unsponsored, ranked purely on relevance to users.
This launch positions OpenAI to compete directly with Google’s search advertising dominance and Amazon’s e-commerce ecosystem. It could potentially transform how consumers discover and purchase products online.
Source: https://openai.com/index/buy-it-in-chatgpt/