Major Beauty Brands Forge New Retail Partnerships
Several leading beauty and wellness brands are embarking on significant retail expansions this month. Among these, the red light therapy device brand Solawave is making its debut in 610 Ulta Beauty at Target stores. They bring with them their popular 4-in-1 Radiant Renewal Skincare Wand, priced at $169. This product has been a significant driver of at-home beauty device sales, as per industry data.
In another exciting development, the K-beauty brand Torriden has launched its range online at Sephora and in over 350 U.S. stores. Their hero products include the Dive In Cleansing Foam and Toner Pads, specifically designed for dry skin.
Adding to the list, Ritual supplements, a brand that surpassed $250 million in gross revenue in 2024, has also made its way into 300 Ulta Beauty stores. Their product line includes melatonin supplements, prenatal multivitamins, and women’s multivitamins. This move signifies the growing convergence of beauty and wellness retail.
These expansions highlight the dynamic and ever-evolving landscape of the beauty and wellness industry, with brands continuously seeking new avenues to reach their customers.
Source: Women’s Wear Daily