UK Unveils Ambitious Cruise Growth Plan to Propel Tourism
The UK Government, in a collaborative effort with the Cruise Lines International Association (CLIA) and the UK Chamber of Shipping, has proudly announced the launch of the UK Cruise Growth Plan. This strategic initiative outlines mutual commitments to bolster the continuous growth of the UK’s cruise sector, thereby benefiting the national economy, ports, and coastal communities.
The cruise industry currently injects a substantial £5.8 billion annually into the UK economy and sustains 60,000 jobs nationwide. The plan’s primary objective is to stimulate sustained private investment and foster increased collaboration among government departments to responsibly expand the cruise sector.
“Cruise tourism plays an indispensable role in Scotland’s visitor economy,” stated Andy Harmer OBE, Managing Director of CLIA UK & Ireland. This year alone, Scotland has welcomed over 1 million cruise guest visits, with passengers contributing to thousands of jobs and bringing significant economic benefits.
The initiative’s announcement comes at a time when the cruise industry demonstrates remarkable resilience, with 82% of previous cruisers expressing their plans to cruise again. Additionally, 31% of recent passengers were first-time cruisers, indicating the sector’s growing appeal.
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Source: Cruise Lines International Association