Ritual Marks Major Milestone with $250M Health Supplement Line Expansion into Ulta Beauty
Ritual, a leading brand in women’s health and supplements, has made a significant stride in retail expansion by marking its presence in Ulta Beauty stores nationwide. This move is a major milestone for the company, which surpassed a whopping $250 million in gross revenue in 2024. Ritual’s comprehensive wellness offerings are now conveniently available in over 300 Ulta locations across the United States.
The product lineup of Ritual at Ulta includes their popular melatonin supplements, prenatal multivitamins, and women’s multivitamins. All these products are designed with the brand’s signature transparent approach to ingredient sourcing and formulation. This expansion is a testament to Ulta Beauty’s continued commitment to the burgeoning wellness category, which has become increasingly important to beauty consumers seeking holistic health solutions.
As the boundaries between beauty and wellness continue to blur, consumers are increasingly seeking products that support both their appearance and overall health. Ritual’s science-backed approach to supplementation aligns perfectly with this trend, offering customers clinically-researched formulations with complete ingredient transparency.