Olivia Dean, British Singer, Announced as Burberry Her Fragrance’s New Ambassador
Luxury fashion house, Burberry, has announced the appointment of British singer-songwriter, Olivia Dean, as the new ambassador for its Burberry Her fragrance line. This marks the first major beauty campaign for the 26-year-old East London musician. The announcement is part of Coty’s strategy to align prestige fragrance brands with culturally relevant talent, aiming to resonate with Gen Z and Millennial consumers.
Dean, celebrated for her breakthrough hits like “UFO” and “Dive“, will be the star of Burberry Beauty’s campaign launching in January 2026. The musician expressed her excitement about the partnership, referring to it as “all firsts” for her career. The fragrance is described as “effortlessly stylish, energetic, optimistic, adventurous, and bold“, encapsulating the spirit of London, Dean’s hometown.
“Burberry at its core is a quintessentially British brand. It’s both iconic and sophisticated, but feels really fresh right now, which is something I’m striving for in my brand and artistry — a modern timelessness,” Dean told WWD in an exclusive interview at Claridge’s hotel.
Source: Global Cosmetics News