Major Beauty Brands Amplify Retail Footprint Across US in September 2025
A wave of beauty and wellness brands are making significant retail expansions this September, marking one of the biggest months for beauty retail launches in 2025.
Organic Beauty Brand Ogee
Ogee, the organic beauty brand, has made its grand entrance into Nordstrom’s New York flagship and will continue its expansion to 14 additional U.S. doors throughout September. The brand is known for their popular Sculpted Face Stick blushes and contours, which are priced at $40.
Ritual
Surpassing $250 million in gross revenue in 2024, the supplement and women’s health brand, Ritual, has made a significant stride by entering Ulta Beauty with availability in 300 stores. Their offerings include:
- Melatonin supplements
- Prenatal multivitamins
- Women’s multivitamins
This move targets the burgeoning wellness market.
K-beauty Brand Torriden
Torriden, a renowned K-beauty brand, is now available online at Sephora and in more than 350 U.S. doors. This expansion brings Korean skincare innovations, including their hero products – Dive In Cleansing Foam and Balanceful Refining Toner, to American consumers. The expansion reflects the continued growth of K-beauty in the U.S. market.