Introducing “Sincerely Yours”: A Teen-Centric Skincare Line Exclusive to Sephora
Sincerely Yours, a fresh and innovative skincare brand designed specifically for teenagers, made its grand debut exclusively at Sephora stores and online on September 8, 2025. Following a successful seed investment round championed by Strand Equity, the brand is poised to make a significant impact on its retail debut.
The brainchild of father-daughter team Jordan and Salish Matter, along with beauty industry veteran Julia Straus, Sincerely Yours aims to cater to the burgeoning teen skincare market with its gentle yet effective formulations.
The launch collection features the following products:
- Kindly Clean Hydrating Cleanser
- Hit Fresh Soothing Serum Mist
- So Soft Lightweight Moisturizer
- Sunny Side Up Mineral Sunscreen
Each product in the line is infused with the brand’s unique Barrier Friendly Formula (BFF), which includes encapsulated hyaluronic acid, niacinamide, and ceramides. In line with the brand’s commitment to clean beauty, all products are Sephora Clean certified, non-comedogenic, vegan, cruelty-free, and clinically tested for sensitive skin – a perfect fit for young consumers embarking on their skincare journey.
Source: Beauty Packaging