The ‘ChatGPT Glow-Up’ Phenomenon: Revolutionizing Beauty Advice in 2025
Artificial Intelligence is revolutionizing beauty advice as thousands of women turn to ChatGPT for personalized makeup and style recommendations in what’s being dubbed the ‘ChatGPT glow-up‘ era. According to recent data, 52% of Gen Z shoppers now prefer asking AI for skincare recommendations over Google or Amazon, with 37% of ChatGPT searches being ‘generative’ queries such as skincare routines.
Social media is awash with videos of women uploading selfies to ChatGPT and asking “How would you enhance my natural beauty?“. Many are treating the AI platform like a free beauty consultant. However, experts warn of risks around data privacy and reliability, as consultancy research found AI platform answers were only 50% factually accurate.
Global beauty brands are rushing to implement generative engine optimization to increase their chances of being recommended by AI. This marks a fundamental shift in how consumers discover and purchase beauty products. The trend represents a new frontier where beauty advice becomes instantly accessible and personalized.
Source: Euroweekly News