Louis Vuitton Sets New Luxury Standard with $160 Lipsticks
Luxury fashion house Louis Vuitton has officially launched its first-ever makeup collection, La Beauté Louis Vuitton. This debut sets a new price standard in the beauty industry with lipsticks priced at an astonishing $160 each.
Available from August 29, 2025, this collection was developed in an exciting partnership with renowned makeup artist Dame Pat McGrath as Creative Director. The debut lineup features:
- 55 lipsticks (a nod to the Roman numeral LV)
- 10 lip balms
- 8 eyeshadow palettes priced at $250
“Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton,” McGrath stated. The lipsticks are formulated with upcycled rose, jasmine, and mimosa waxes, plus hyaluronic acid and shea butter. All these are housed in refillable packaging designed by industrial designer Konstantin Grcic.
With pricing that’s roughly double that of Hermès lipsticks, Louis Vuitton positions itself at the very top of the luxury beauty spectrum. The collection launches globally in 116 Louis Vuitton stores and online, with a special pop-up experience planned for New York’s SoHo.
Source: Business of Fashion