Procter & Gamble Announces Major Leadership Change: Freddy Bharucha to Head Beauty Division
Procter & Gamble has announced a significant leadership change, tapping Freddy Bharucha as the next CEO of its international beauty division, effective February 2026. The 30-year P&G veteran will succeed R. Alex Keith and oversee the company’s $15 billion global beauty portfolio from Geneva, Switzerland.
Bharucha brings proven expertise in brand revitalization, having successfully led heritage brands including Old Spice, Secret, and Safeguard to renewed growth. His appointment comes at a crucial time as P&G Beauty manages a diverse portfolio spanning legacy staples like Olay, Vidal Sassoon, and Pantene alongside fast-growing newer acquisitions such as Farmacy Beauty, SK-II, and Mielle.
The announcement follows P&G CEO Jon Moeller’s retirement plans and reflects the company’s commitment to innovation and operational excellence in the competitive beauty market. Industry experts view this leadership transition as strategic positioning for P&G to capitalize on emerging beauty trends and maintain market leadership across multiple categories.
Source: AmericanSalon.com