Trump’s Tariffs Impact Beauty Industry with Up to 54% Increase
The beauty industry is grappling with significant challenges as President Trump’s new tariffs impose duties from 10% to 54% on imported cosmetics and personal care products. These tariffs, effective since August 2025, have a profound impact on major beauty import sources, notably South Korea (with a 25% tariff) and China (with tariffs up to 54%).
Beauty brands are in a scramble to adjust to these changes, given the industry’s heavy reliance on global supply chains. E.l.f. Cosmetics, which manufactures 80% of its products in China, is among the companies most exposed to these tariffs. On the other hand, companies like Estée Lauder that have domestic manufacturing facilities might enjoy some level of protection.
These tariffs extend beyond finished products, including 407 additional items containing aluminum and steel, which will affect packaging and components. Industry experts caution that this could lead to higher consumer prices, reduced innovation, and disruptions in the supply chain.
“As the industry faces tariff uncertainties and shifting consumer sentiment, adaptability and strategic agility are essential for success in 2025,” says Larissa Jensen, a global beauty industry advisor at Circana.
Source: Business of Fashion