Alaska Airlines and Hawaiian Airlines Launch Combined “ATMOSpheric” Loyalty Program
Alaska Airlines and Hawaiian Airlines are set to unveil their innovative combined frequent flyer program today, August 20, 2025. This announcement marks a significant milestone in airline industry consolidation. The new “ATMOSpheric” program will merge Alaska’s Mileage Plan with Hawaiian’s HawaiianMiles, with the official launch set for October 1, 2025.
The details of this groundbreaking merger are being revealed at a private celebration event in Seattle. Industry experts are touting this as one of the most significant loyalty program mergers in recent years. The combined program aims to provide enhanced benefits and expanded route options for members traveling between the mainland United States and Hawaii.
This strategic move by Alaska Airlines not only strengthens its Pacific presence but also offers Hawaiian Airlines customers access to Alaska’s extensive West Coast and transcontinental network. The integration impacts millions of loyalty program members across both carriers.
Source: Loyalty Lobby