Martha Stewart Celebrates 84th Birthday with Launch of Elm Biosciences Skincare Line
Lifestyle icon, Martha Stewart, marked her 84th birthday with a special announcement – the launch of her debut skincare line, Elm Biosciences. This line has been meticulously developed over a span of five years in collaboration with renowned dermatologist, Dr. Dhaval Bhanusali.
Set to launch on September 17, the brand introduces two flagship products: the A3O Elemental Serum ($135) and the Inner Dose The Daily Skin Supplement ($50). The serum is enriched with Elm’s proprietary A3O complex, hyaluronic acid, and blue tansy, all of which work together to enhance skin texture and boost collagen production.
“I have used it religiously for quite a while now, and my skin is pretty fabulous,” Stewart told The Wall Street Journal. She emphasized the importance of texture, color, and scent in product development, noting “there are serums out there that really have too much perfume.”
Stewart’s beauty regimen includes moderate Botox treatments on her chin and neck, along with “a little filler” and collagen work in her cheeks. Backed by a team of 350 dermatologist advisers, the brand is rooted in the principles of inside-out beauty.
Industry insiders predict that Elm Biosciences could potentially generate $10 million in sales during its first year. The brand also has plans to expand its product range in the future, with cleansers, toners, and night creams on the horizon.
Source: WWD