APR Corp: South Korea’s Rising Star in Beauty Tech
South Korean home-beauty device company, APR Corp, is the latest sensation in the K-beauty landscape. The company’s stock has reached record highs following an exceptional Q2 2025 performance. The earnings report revealed a tripling of operating profit to 84.55 billion won, marking a significant milestone in its growth trajectory.
APR Corp, the powerhouse behind renowned brands like Medicube and AprilSkin, has witnessed its market value skyrocket beyond $4 billion. This surge has catapulted the company’s 36-year-old founder, Kim Byung Hoon, to the status of South Korea’s newest beauty billionaire. The success of APR is largely attributed to the robust overseas demand, with international markets making up 78% of the total sales. The US market alone contributes a significant 29% to this figure.
The company’s high-tech facial devices, especially the Age-R Booster line, have gained immense popularity on social media platforms. Platforms like TikTok are abuzz with viral traction for these products. Celebrity endorsements, including those from Kylie Jenner, have further amplified their global appeal. In a significant development, APR is set to make its debut in Ulta Beauty stores across the US in August. This move marks a significant milestone in its international expansion strategy.
Source: Business of Fashion