Belif: Korean Skincare Sensation Debuts in UK with Exclusive Boots Pop-Up
Belif, the Korean skincare sensation, is marking its entry into the UK market with an exclusive four-day pop-up at Boots. This event signifies a significant milestone in the Western expansion of this K-beauty brand.
Founded in 2010, Belif merges traditional herbal apothecary wisdom with cutting-edge Korean skincare science. The brand utilizes natural herbs and plant extracts in its high-performance formulations. Having become a skincare staple across Asia for decades, Belif made its UK debut in May 2025.
Following a positive reception in the US market, Belif products are now available at major UK retailers. These include Boots, Harrods, Beauty Bay, and Amazon.
Belif’s Cult-Favorite Aqua Bomb Collection
The brand’s cult-favorite Aqua Bomb collection has gained significant traction. Their Eye Gel became the number-one bestseller at Sephora US upon its launch in September 2024. Belif’s signature products, including The True Cream Aqua Bomb and Moisturizing Bomb, have collectively sold over 15 million units worldwide.
As part of LG Household & Health Care, Belif emphasizes honest skincare. Their formulas are free from parabens, sulfates, synthetic fragrances, and mineral oils.
Belif’s Commitment to Traditional Herbal Remedies
The pop-up event represents Belif’s commitment to bringing traditional herbal remedies enhanced by modern Korean technology to British consumers. These consumers are seeking effective, gentle skincare solutions.