Medicube Marks Major Milestone with Nationwide Launch in Over 1,400 Ulta Stores
Korean beauty-tech brand Medicube has officially launched across all 1,400+ Ulta Beauty stores nationwide this August. This marks a significant milestone for K-beauty retail expansion in the United States. The simultaneous online and in-store rollout is a departure from Ulta’s usual approach, which typically tests international brands online first.
The launch includes a range of 22 Medicube products. These range from the bestselling Zero Pore Pads and Collagen Jelly Cream to the viral Booster Pro beauty devices. Parent company APR Corp signed the supply agreement in April 2025, with dedicated display sections planned for the high-tech skincare devices that have gained massive social media attention.
This expansion represents Medicube’s evolution from a viral K-beauty brand to a trusted name in clinical skin care, according to company executives. The move follows aggressive U.S. marketing efforts, including Times Square billboards and Los Angeles pop-ups, as APR targets the $11.3 billion American beauty retail market.
Source: KED Global