Martha Stewart Breaks into Beauty Industry with Skincare Line at 84
Lifestyle icon, Martha Stewart, has made a grand entrance into the beauty industry at the age of 84. She recently announced the launch of her first skincare line, Elm Biosciences. This debut line, developed over a span of five years in collaboration with board-certified dermatologist, Dr. Dhaval Bhanusali, is set to launch in September with two flagship products: the A3O Elemental Serum ($135) and Inner Dose The Daily Skin Supplement ($50).
“I have used it religiously for quite a while now, and my skin is pretty fabulous,” Stewart revealed to The Wall Street Journal. She attributes her radiant complexion to the scientifically-backed formulations. The brand, backed by 350 dermatologist advisors, promotes an inside-out approach to beauty, mirroring Stewart’s holistic lifestyle philosophy.
Stewart, who openly shares her experiences with cosmetic treatments including “a little filler” and targeted Botox, has been personally testing the products throughout their development. Industry insiders predict that Elm Biosciences could potentially generate $10 million in first-year sales, leveraging Stewart’s reputation for quality and her growing influence in the anti-aging conversation.
Source: https://wwd.com/beauty-industry-news/skin-care/martha-stewart-skincare-line-1238020612/