Fenty Beauty by Rihanna Makes Its Grand Debut in India via Reliance Retail
Global superstar Rihanna’s beauty empire, Fenty Beauty and Fenty Skin, officially launches in India today, August 7, 2025. This marks one of the most anticipated international beauty launches in recent years. The products will be available both online and in over 50 physical retail locations across 16 cities, thanks to an exclusive partnership with Reliance Retail.
The products will be sold exclusively at Sephora India and Tira Beauty, both operated by Reliance Retail Ventures Ltd., India’s largest retail conglomerate. The launch includes signature products such as:
- Soft’lit Foundation
- Match Stix Contour Skinstick
- Gloss Bomb Stix
“We are thrilled to bring Fenty Beauty’s iconic and inclusive range through Reliance Retail’s omni-channel presence,” said Isha Ambani, Director of Reliance Retail Ventures Ltd. This strategic move positions Fenty to tap into India’s rapidly growing beauty market, which was valued at $8.1 billion in 2023 and is projected to reach $18.4 billion by 2032.
Rihanna announced the launch on social media with the caption, “INDIA, are you ready?” The brand’s entry into India strengthens its global footprint, which now spans more than 150 territories worldwide and generates over $550 million annually.