Dove Debuts Exclusive Women’s Wellness Range for Menopause on Amazon
Dove has unveiled its revolutionary Women’s Wellness Range, available exclusively on Amazon U.S. This marks the brand’s pioneering venture into life-stage-specific personal care for perimenopausal and menopausal women.
The four-product collection, which launched on August 4, 2025, caters to the needs of approximately 30% of U.S. women experiencing hormonal transitions. The range was developed in collaboration with gynecologists, menopause experts, and dermatologists.
- Glycolic serum body wash
- Cleansing oil
- Whole body wash
- Ultra-gentle balm
These products target common issues such as dryness, odor shifts, and intimate sensitivity. The Ultra Gentle Balm is specifically formulated to address vulvovaginal dryness, a concern for 70% of women over 50.
“By leveraging Unilever’s expertise in surfactant science, odor and sweat management, and the microbiome, we’re turning women’s needs into advanced, personalized care,” explained Ellen Shepard, Senior Research & Development Director at Unilever.
The launch aligns with Dove’s “Made with TMI” campaign, which aims to destigmatize conversations about hormonal health. Products are priced from $19.99 with free Prime shipping, positioning the range as an accessible solution for a previously underserved market segment.
Source: PR Newswire