Trump’s Praise for Sydney Sweeney Ad Campaign Boosts American Eagle Stock by 20%
American Eagle Outfitters shares soared over 20% on Monday, following President Trump’s commendation of the retailer’s contentious marketing campaign. The campaign, featuring actress Sydney Sweeney, was dubbed by Trump as the “HOTTEST ad out there.” He further noted that the jeans were “flying off the shelves” and highlighted Sweeney’s Republican registration.
The campaign, cleverly tagged “Sydney Sweeney has great jeans,” ignited a heated online debate. Critics argued that the wordplay on genetics seemed to promote eugenics, given the blonde actress’s appearance. This controversy initially caused a dip in the stock, but Trump’s endorsement dramatically reversed the trend.
American Eagle stood by their campaign, asserting that it “is and always was about the jeans” and that “great jeans look good on everyone.” This saga underscores the intricate landscape marketers navigate in today’s polarized climate, where advertising campaigns can swiftly morph into political flashpoints.