W Florence: A Blend of Classic and Contemporary in the Heart of Tuscany
W Hotels, a proud member of Marriott Bonvoy, has proudly unveiled the W Florence, a gem nestled in the heart of the Tuscan capital. This marks the brand’s second venture in Italy, following the successful launch of W Rome. The hotel finds its home in the beautifully restored former Grand Hotel Majestic, a perfect blend of 1960s rationalist-modernist architecture and bold, fashion-inspired design by AvroKO and Genius Loci Architettura.
The property boasts 119 rooms, including 16 luxurious suites and a penthouse offering panoramic views of Florence. Guests are invited to unwind in the vibrant W Lounge, relax in the central courtyard, and anticipate the opening of the rooftop venue Zefiro, set to welcome guests in late summer 2025.
Food enthusiasts will be delighted with Tratto, a contemporary Italian restaurant brought to life by the Michelin-starred Trattoria Contemporanea team. In addition, the hotel will soon be home to Akira Back’s innovative Korean-Japanese fusion cuisine.
W Florence offers more than just a place to stay. With immersive art installations, retro-modern furnishings, and curated cultural programming, it reflects the creative spirit of Florence. It positions itself as a dynamic destination for modern travelers seeking an authentic Italian luxury experience with a contemporary twist.
Source: The Luxury Travel Expert