Summer 2025: TikTok Embraces ‘Less-is-More’ Beauty Trends
As temperatures soar in what appears to be the hottest summer on record, beauty enthusiasts are embracing minimalist makeup trends that create maximum impact with minimal effort. The “less-is-more” philosophy is driving viral beauty content across TikTok, emphasizing bronzy, layered looks with multi-purpose products.
Lip liner stains have emerged as the breakout product category, with Huda Beauty’s versions selling out everywhere. Meanwhile, Wet N’ Wild offers affordable alternatives. These marker-like products create soft, natural-looking tints that withstand heat and humidity.
The trend builds on spring’s lip stain popularity but focuses on lip-defining formulations. Creators are promoting durable, versatile products that can serve multiple functions in abbreviated summer routines. The movement reflects practical responses to extreme weather while maintaining polished appearances.
Beauty influencers are showcasing techniques that give the “illusion of wearing a lot of makeup” while actually using fewer products designed to withstand high temperatures and active lifestyles.
Source: www.dailydot.com