Revolutionary Beauty Launches of July 2025: SPF Innovation and Summer Essentials
July 2025 has ushered in an exhilarating wave of new beauty product launches, meticulously crafted to cater to your summer skincare and makeup needs.
Leading the pack is Anastasia Beverly Hills’ innovative SPF-infused primer. This groundbreaking product seamlessly merges sun protection with makeup prep, all in a silky formula. It hydrates, blurs, and smooths skin with a potent blend of niacinamide, ectoin, and beetroot extract.
Drunk Elephant continues to disrupt the beauty industry with their new glass skin serum. This product is designed to deliver instant hydration and that much-desired luminous finish. On the other hand, Benefit Cosmetics has broadened their POREfessional line with a new 24-hour wear foundation. Available in 40 shades, this foundation combines medium coverage with 84% skincare ingredients. It includes niacinamide, rose hip, and glycerin for all-day hydration, without the drying effect typically associated with long-wear formulas.
Other noteworthy July launches include:
- Fenty Hair’s clarifying shampoo for clean yet hydrated strands
- Sulwhasoo’s innovative HydroLeo Technology cleanser, inspired by the layers of a French mille-feuille pastry
- Lancôme’s new lip oil-gloss hybrid that offers the cult-favorite Juicy Tubes experience in a hydrating formula
These launches reflect the industry’s focus on multifunctional products that address summer-specific beauty challenges while maintaining skin health and hydration.
Source: NewBeauty