Japan Sets New Record for Summer Travel Budgets in 2025
Japanese travelers are opening their wallets wider than ever before for summer 2025, with the average vacation budget eclipsing 100,000 yen for the first time in history. According to a new survey, travelers intend to spend an average of 104,901 yen (approximately $670) on vacations this year, surpassing the previous peak set in 2015 when holidaymakers planned to spend just under 90,000 yen.
The surge in 2025 spending reflects the aftereffects of rising wages at major corporations, the rebound of domestic travel, and renewed interest in leisure experiences. This record-breaking spending power signals an uneven recovery in consumer confidence, with higher wages at big companies resuming the recovery of leisure travel and creating new demand for both domestic and international tourism.
The tourism industry in Japan is now poised for a summer of unprecedented momentum as travelers demonstrate a ravenous hunger to explore.
- Rising wages at major corporations
- Rebound of domestic travel
- Renewed interest in leisure experiences
Source: Travel and Tour World