Celebrating the Flourishing Wellness Movement: National Clean Beauty Day 2025
National Clean Beauty Day, celebrated every year on July 15th, is a tribute to the burgeoning clean beauty movement. This movement is all about making healthier, more ethical beauty choices. Founded in 2020 by Juice Beauty’s Karen Behnke, the day shines a spotlight on products that are conscientiously created with non-toxic ingredients, sustainably sourced, and designed with human health and environmental impact in mind.
The clean beauty industry has transitioned from a niche trend to a worldwide movement. Recent industry data reveals that over 70% of consumers now give precedence to eco-friendly skincare. The movement underscores transparency in ingredient sourcing, cruelty-free practices, and sustainable packaging solutions such as refillable systems and compostable materials.
“Clean beauty products are formulated without synthetic chemicals that may be linked to skin irritation, hormonal disruption, or long-term health risks,” say industry experts.
The day encourages consumers to scrutinize their beauty routines, experiment with natural alternatives, and support brands that prioritize ingredient transparency and ethical practices. As consumer awareness continues to expand, 2025 trends include AI-powered personalization, waterless formulas, and locally-sourced botanical ingredients.
Source: https://nationaltoday.com/national-clean-beauty-day/